Customer Journey
Customer journey of Andrei Solokov
CONSIDERATION
On his way to work Andrei hears another advertisement about Damisa on the radio. Again, the beautiful nature is emphasized and Andrei gets more and more excited to explore it.
AWARENESS
After a hard day of work and when all the children are asleep Andrei Solokov is watching television. He sees an advertisement about the beautiful nature of Damisa. Nature is one of Freddie's many passions and he is immediately interested.
RETENTION
During his visit to Damisa, Andrei can leave his personal details to keep up to date with nature in Damisa. He then receives, via the post, letters with posters about the latest facts of Damisa and its nature.
PURCHASE
When he returns home in the evening, he looks up Damisa's website. The photos convince him even more and he books a trip to Damisa for his family. In this way, he can teach the value of nature to his children, who are not yet aware of it.
ADVOCACY
After a very successful trip to Damisa, Andrei tells his friends all about it. His friends share the same interests as him and may also become interested in Damisa. Thanks to his mouth-to-mouth communication, Andrei has become an ambassador.